WordPress themes are easy to customize because a lot of them come with their own options panel allowing you to customize it to your needs without writing any code at all. You can also add custom functionality to your WordPress site by using plugins.
SEO Comes First
WordPress automatically generates title tags and meta descriptions for all of your pages and posts. This lets search engines know about your content, and it will get you indexed and potentially moved up in the rankings.
Full Control of Your Website
The Appearance tab is the control center for all customizations in WordPress. It’s where you have free rein over themes, fonts, colors, widgets, menus, logos, and code.